Brand strategy
Only the finest
Deli - this stands for delicacies. Paul Gerhardt Diakonie had precisely this high demand when they asked the SALZ Werbeagentur for a completely new canteen concept for their facilities. The result is a brand appearance that could hardly differ more clearly from that of a classic canteen. Fresh. Healthy. Fast. Patients and employees in the new Pauls Deli prototype at Ev. Elisabeth clinic in Berlin were immediately enthusiastic. So excited that there is now a second branch at the Grunewalder PGD-Klinikum - and others follow. Very delicious.
