More than medicine: communication in health care
The Paul Gerhardt Diakonie gAG is one of the largest denominational health care companies in the north-east of Germany, with nine hospitals, 28 care facilities, six hospices and other medical care centers. Since 2013, SALZ has been active in the corporate communications of Paul Gerhardt Diakonie and its houses.
Paul Gerhardt Diakonie
More than medicine: communication in health care
360° Communication
Values for our time
SALZ has translated the deeply rooted corporate values of Paul Gerhardt Diakonie into a modern corporate design. The first step was the website at www.pgdiakonie.de, which was restructured and user-friendly. Gradually all the materials of the company and its facilities were transferred to the new design - many flyers, brochures, annual reports, posters, advertisements, advertorials, roll-ups and and ...
Image campaign
Medicine and humanity - that is what we are
Under this motto, SALZ placed the employees of the Evangelical Hospital Hubertus at the center of its image campaign. Authentic selfie snapshots capture the family atmosphere of the house. The motifs on posters, advertisements, buses, roll-ups, cloth bags and glued vans provide more presence and sympathy in the south of Berlin.
Patient communication
Much more than just a hygiene factor
In healthcare, the right approach and dialogue - especially with patients - is elementary. SALZ supports the Paul Gerhardt Diakonie in the patient-friendly preparation of important topics such as hygiene in the hospital. Colorful and lively illustrated bacteria and germs take reservations and give important tips. Located directly next to the disinfection stations in the houses, the brochures invite you to inform.
