Online-Banking for a lot of people today is something we use everyday. But not everyone is convinced yet that banking is quite easy and effortless if you do it online. Therefor the Berliner Sparkasse asked SALZ to create a campaign that helps overcome uncertainties of the classic branch counter client - and instead recognize the advantages of banking via Smartphone, Tablet and on the Computer. And right in the middle of all that is a screaming-red and charming character: it's Sparbara!