Medicine meets art
A customer who definitely has something to explain: Shire develops preparations in the field of neurosciences, gastroenterology, as well as regenerative medicine and special drugs for rare diseases. The art campaign, designed by SALZ for the ulcerative colitis drug MEZAVANT, places the patient at the center of attention. Visually this time not as a representative of a stereotypical and generic photo-image world, which is so common in the industry, but as portrait painting. Pharmaceutical craftsmanship meets art. And at least this is admittedly self-explanitory, as one knows.